The second week of the magazine production project was far more intense than the first. Planning the magazine took up most of the time with Art Direction. It was decided that each member of the group would construct a “Mood Board” which is a poster design that consists of images, text, and samples of objects in a composition of the choice of the mood board creator the idea behind it being, to develop the design concepts and to communicate to other members of the team, and/or a board of directors or financers. It is important to consider when constructing mood boards is other similar publications that are in your area and what they have in common with your own, and importantly will your advertisers allow you to break conventions? The answer is usually ‘no’.
The next thing to decide on is the size and quality of the paper used. “A sizes” are the cheapest, but it is really all dependant on your budget and how you have split it up. Once paper size has been decided on a grid system using vertical lines, developed along the requirements of the advertisers is useful to get set your layout up. The more columns you have the more flexibility you will have but, remember to leave space to accommodate news as well as a double page spread(s). Typography is also important, the fewer typefaces the better and “Serif” fonts are easier to read over a long period of time. http://www.fontpark.net/ provides free fonts for commercial and personal use.
Colour. Ideally limiting the pallet you are working with will make the job easier and cheaper to print. CMYK (Cyan, Magenta, Yellow, Key). Images need to be either a minimum of 300dpi or in a vector format. It is advisable to remember that art departments prefer unedited “Raw” Images.
The cover of the magazine is the point of contact with the consumer and therefore the masthead is VERY important, as is the cover image. Remember to leave space for barcode and price information.
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